Smart TVs create high-quality home theaters, becoming the “face of the living room” for high-end consumers.

As life accelerates, people encounter various pressures daily. There are many ways to relieve stress—audio-visual entertainment or gaming are excellent relaxation methods that not only add fun to life but also uplift moods. For most people, home is where they unwind and recharge, serving as a sanctuary for unwinding and recharging.

01

Consumer Demand

Survey data reveals that over 50% of users are dissatisfied with their current living room's appliance setup and functional zoning. Simultaneously, post-90s and post-00s users increasingly expect multifunctional living rooms, with 73.7% prioritizing entertainment capabilities. Home entertainment is emerging as a new focal point in living room scenario development. As the primary medium for living room entertainment, televisions have become the core pillar supporting this shift toward entertainment-centric spaces.

With the growing emphasis on entertainment functionality in living rooms and the continuous technological advancements in TV products, users are setting higher standards for their home viewing experiences. Creating a high-quality home theater environment has become a key objective for an increasing number of consumers when selecting a television.

02

Display Technology

Quantum Dot and Mini LED Technologies Enhance Entertainment Experiences

While the technological evolution paths of TV manufacturers in China's industry vary, the landscape for high-end display technologies has solidified—OLED, Mini LED, quantum dot, and laser display will remain key technologies for the foreseeable future.

Among these, quantum dot TVs utilize quantum dot technology in their backlighting systems, representing a variant of LCD TVs. When stimulated by light or electricity, quantum dots emit colored light. Compared to conventional TVs, quantum dot TVs revolutionarily achieve full color gamut display, reproducing image colors with extreme realism. This has led some users to hail them as the “light of the visual world.” Quantum dot TVs boast full-color-gamut display advantages, featuring narrow-band continuous spectra with exceptionally high color purity. Their light is 95% close to natural light, delivering outstanding color reproduction and excellent color rendering. Utilizing inorganic materials, these TVs offer superior stability, extended lifespan, resistance to aging, and strong energy efficiency.

Data indicates quantum dot TVs captured 4.2% of retail sales in 2023, with projections showing explosive growth to 11.3% market share in 2024.

Laser TVs Deliver Premium Home Theater Experiences

Market data reveals laser TVs accounted for 10.7% of retail sales in the premium TV segment (priced at ¥15,000 and above) in 2023, accelerating their penetration in the high-end market.

Laser TVs have become the premier choice for high-end users seeking home-based social gatherings, immersive viewing experiences, and home theater setups. Through laser TVs, users savor the magic of light and shadow. Powered by ultra-short-throw technology, these TVs project a 100-inch screen from just 22cm away, bringing the home theater dream to life without leaving home.

Take Hisense's globally pioneering foldable laser TV L5K as an example. Featuring a Fresnel passive anti-glare screen with an 8-layer precision optical structure, the L5K significantly reduces detail distortion, delivering lifelike visuals with enhanced contrast. The L5K's imaging chip employs DMD optical display technology, achieving a single-pixel response time of just 6 microseconds—1,000 times faster than LCD TVs—eliminating ghosting for superior clarity. Enhanced by Hisense's Digital Laser Engine, its nanometer-level pure-color light control and pristine laser light source deliver an ultra-wide color gamut, replicating the natural, lifelike visuals perceived by the human eye. Combined with multiple eye-protection technologies, users can enjoy the immersive experience of the L5K's 120-inch screen from just 4 meters away.

Laser TVs let users savor life's beauty. With just a single power cord, they transform any space into a home theater that seamlessly integrates into any living environment.

03

AI-Accelerated Intelligence Upgrade

AI chip integration in televisions has become a reality. Take Samsung's Neural Quantum Processor as an example: it combines an intelligent neural network system with advanced semiconductor chips, simulating human neural deep learning. This robust capability deeply empowers the new Tizen system and delivers smooth gaming experiences, unleashing multidimensional vitality from the TV's core.

The Neural Quantum Processor features AI image enhancement. Through deep learning of its built-in data models, it analyzes input footage for advanced optimization or correction. Low-resolution content undergoes AI refinement via the Neural Quantum 4K Processor, significantly elevating picture quality. Simultaneously, the AI HDR reconstruction function elevates SDR content to near-HDR output levels, significantly boosting brightness, revealing clearer shadow details, and delivering an overall more transparent visual experience.

Beyond this, the Neural Quantum Processor 4K employs AI neural network algorithms for picture optimization and features 3D Depth Enhancement. Leveraging Samsung's extensive image database, it optimizes each frame for enhanced viewing experiences. Lastly, the Samsung S95Z excels in eye care, featuring VDE Eye Care Certification and Low Blue Light Certification. When Eye Care Mode is activated, it intelligently adjusts screen brightness based on sunrise/sunset times to ensure consistently healthy viewing. The Neural Quantum Processor is the cornerstone of Samsung TVs' industry-leading picture quality.

Notably, the 2024 Neo QLED 8K series incorporates the NQ8 AI Gen3 chip—Samsung's most advanced and innovative TV processor to date. Its Neural Processing Unit (NPU) operates at twice the speed of its predecessor, while the number of neural networks has increased eightfold from 64 to 512. This enables every detail on the screen to be displayed with exceptional clarity. Thanks to this advanced AI chip, the 2024 product lineup achieves unprecedented performance upgrades.

Amidst the wave of consumption upgrades, people's lifestyles and consumption patterns are undergoing transformation. In December 2023, seven government departments including the Ministry of Industry and Information Technology issued the “Guiding Opinions on Accelerating the High-Quality Development of the Audiovisual Electronics Industry.” The document proposes implementing a 4K/8K ultra-high-definition household penetration initiative to accelerate the maturation and adoption of 4K/8K technology. It encourages the entry of products such as 4K/8K televisions, projectors, laser TVs, high-quality audio systems, virtual reality terminals, and naked-eye 3D display terminals into households. The document emphasizes strengthening financial guidance and innovation in subsidy support for ultra-high-definition content production and household adoption. It supports online video platforms in launching ultra-high-definition large-screen services and encourages cable networks, telecommunications networks, and direct broadcast satellite services to upgrade user access equipment as needed, thereby enhancing the home audiovisual experience.